Smoothie Culture Is Out of Control
Plus: the beekeeper billionaires depend on; Princess Lee Radziwill's former estate hits the market for $162 million, and Ayo Edebiri comes to East Hampton.
Smoothies are no longer blended fruit drinks; they’re drinkable marketing campaigns. In Los Angeles, Erewhon paved the way for branded shakes, with dozens of collaborations from Sydney Sweeney’s SYRN blueberry blend to deodorant brand Salt & Stone’s concoction. Now the Hamptons is diving into the smoothie swamp. SunLife Organics in Sag Harbor offers a $35 Billion Dollar Smoothie, and has collaborated with Bobbi Brown’s Jones Road. Trendy popup Drugstore’s Montauk outpost just launched a “cold plunge smoothie” with the venture-backed Bathhouse spa. The latest entry: boating company Yacht Hampton announced what it’s billing as an “Erewhon Coconut Cloud Smoothie dupe” available at SagTown Coffee.
It’s enough to make me nostalgic for the 32-ounce $4.50 Razzmatazz I’d order from Jamba Juice in Berkeley in the early 2000s. It lasted for several hours and was at least partially responsible for my freshman fifteen.
In today’s newsletter, for the paid subscribers who keep this smoothie-analysis factory running, a poetic profile of Chris Kelly, the Hamptons’ most in-demand beekeeper; a $90-million-dollar flip of Lee Radziwill’s former estate on East Dune Lane; and our Elite Events roundup, with everything from the star-studded “The Big Chill” to a pop-up of one of the best vintage stores in the world.